I designed multiple large-scale Point-of-Purchase (POP) floor displays for retail environments, combining visual impact with practical functionality. These displays needed to grab attention, communicate product value, and withstand the wear of high-traffic store spaces.

Each display came with tight restrictions — including store footprint limitations, product weight requirements, shipping constraints, and branding guidelines. The challenge was to create structures that were both eye-catching and physically durable, while also being easy to assemble in-store and cost-efficient to produce.

I approached each project by sketching structural concepts and then translating them into 3D CAD models in ArtiosCAD. I paid special attention to weight distribution, support panels, and fold patterns to maximize strength with minimal material waste. After prototyping and test fitting, I moved into the graphic layout phase — aligning brand visuals with the shopper’s eye-level and walking path. I collaborated closely with production teams to optimize die lines and minimize print errors.

These floor displays elevated in-store product presence while meeting practical demands like fast assembly and low waste. My structural approach reduced material use without sacrificing integrity, and thoughtful graphic placement increased visual engagement from passing shoppers. These projects allowed me to explore the relationship between space, branding, and shopper experience — while fine-tuning my production and prototyping workflow.